Advertisers spent $2.5 million for 30 second spots during this year's Super Bowl XL. Was it worth it? Well, let's reserve judgement on the million dollar question for the moment, but there is no arguing that this night truly is the super bowl of advertising, with over 130 million viewers tuning in across the world. ABC sold just over 60 prime time spots this year, totalling roughly $145 million in revenues. And while more people tuned in to watch the commercials than the game, how will that translate to the bottom line? As professional marketers, with countless years of experience in advertising, we put our minds together and came up with a different type of analysis this year - Super Bowl Ad Awards with a marketing perspective.

While everyone is caught up in polls of which ads were the funniest and most creative, which certainly is of value, our interest is in analyzing who spent their marketing dollars most wisely. In other words, who got the best ROI from their Super Bowl commercials? Naturally, this question cannot be answered fully right now, because the results come after the Super Bowl and even then, all of that data is not 100% transparent. The Blueliner Super Bowl Ad Awards signify which companies used their budgets wisely through strategies such as celebrity endorsements, calls to action, website URL placement and special effects. Through the Blueliner Marketing Blog, which you can access through this web page, we will track how the websites of the dotcom advertisers and traditional companies fair in the coming weeks, post-Super Bowl. Here are some predictions and opinions. We welcome yours in return.