When it comes to Web strategy, Blueliner gets it. Our 6 Pillars simplify Internet strategy and drive an optimal ROI. There is no better marketing investment.

Pillar I. Search Engine Optimization
Blueliner's SEO process improves organic search results in top engines. Services include on-page optimization, ink building, feed optimization, keyword research, and site architecture.

Pillar II. Online Advertising
Blueliner manages online advertising budgets through PPC strategies, CPM, CPL and CPA banner campaigns, and contextual websites. Blueliner employs Google adwords Certified Professionals and Yahoo Ambassadors.

Pillar III. Email Marketing
Services include opt-in emails lists, html template design, guaranteed email delivery, accessible campaign reports and database maintenance.

Pillar IV. Interactive PR
Interactive PR is an increasingly growing and rapidly-moving field. Blueliner utilizes content management systems and wire services to distribute client press and product news to media outlets of all sizes. Integration with office PR and events makes interactive PR a unique and integral parts of the 6 Pillars.

Pillar V. Affiliate Marketing
A program designed to help Merchants sell more products online and for Webmasters to develop an income from their website. Services include setting up affiliate program, and managing the recuitment and negotiation with high-quality affiliate websites.

Pillar VI. Website Analytics
Blueliner is versed in top tracking softwares, Webtrends, Omniture and Clicktracks. Campaigns are tracked for ROI on referring sites and keywords, conversion rates, user behavior, and website traffic.

Plus 1. Blog & RSS Marketing
Co-creating success stories with clients and promotional of businesses through blog. Closely aligned with Pillar 2, Blog Marketing also entails the management of advertising and promotional arrangements with various blog owners is also in the mix.